Questions contractors ask before buying leads
Straight answers on exclusivity, qualification, replacement, delivery, getting started, and pricing.
Leads
Are the leads exclusive?
Yes. Every accepted lead goes to one contractor. We do not sell the same homeowner to anyone else.
What makes a lead qualified?
We agree on the criteria with you before launch: service area, project type, project size, timeline, homeowner status, and anything else that matters to your operation. A lead has to clear all of it to count.
Where do the leads come from?
We run our own homeowner ads and landing pages, and the homeowner answers our qualification questions before the lead reaches you. Where we advertise depends on the market and the trade.
Do you run campaigns under our brand?
Usually not. The standard setup uses our own consumer-facing brands and landing pages. Campaigns under your brand can be discussed depending on the relationship and how the campaign is set up.
Do I need to stop running my own ads?
No. Plenty of contractors run their own ads. We add qualified homeowner leads on top of what you already generate, and your team works them the same way.
What happens if a lead misses my criteria?
It does not count. Flag it, we review it against the criteria we set before launch, and it is replaced under the replacement policy we agreed to.
Pricing
Are you a marketing agency?
No. We are a pay-per-lead provider. You pay for accepted qualified leads, not a monthly marketing retainer. We pay for and run the ads ourselves.
How much do leads cost?
Price depends on the trade, the market, how strict your criteria are, and how much volume you want. You pay per accepted qualified lead, with no monthly retainer.
Delivery
Can we choose our service area?
Yes. We build the campaigns and route the leads around territories we agree on, usually ZIP codes, counties, or a radius around your office.
How are leads delivered?
Into your CRM, a webhook, email, SMS, or another supported method, the moment a homeowner clears your criteria. We set up and confirm delivery before the first lead is sent.
How quickly are leads delivered?
In real time. The moment a homeowner clears your criteria, the lead goes to your CRM, a webhook, email, SMS, or whatever channel we set up, so your rep can call while the homeowner is still expecting it.
Do you integrate with our CRM?
Yes. We can deliver into your CRM, a webhook, email, SMS, or another supported method. We set it up and confirm it before the first lead is sent.
Getting started
How do we get started?
We agree your qualification criteria, service area, starting volume, price per accepted lead, replacement rules, and delivery method in writing. Then leads start flowing to your team, and volume grows with your capacity.
How many leads can you deliver?
It depends on the trade, the market, your criteria, and how much of the service area is open. We agree a starting volume with you and grow it with how much your team can handle.
Have a question we did not cover?
Tell us about your operation and we will answer it directly on a call.